Conversion Funnel
Track where users drop off — from signup to paid subscriber
Signups This Month
47
new registrations
Trial → Paid Rate
34%
conversion rate
Signup → Onboarded
71%
complete onboarding
Onboarded → First Lesson
82%
start studying
Avg Days to First Payment
6.4d
from signup to payment
Revenue from Conversions
€1247
this month from new subscribers
Conversion Funnel
Each stage shows how many users reached it and how many dropped off
Registered
247 users
100%
Email Verified
198 users
80%of previous
49 users dropped off here
Onboarding Complete
141 users
Biggest drop-off
71%of previous
57 users dropped off here
Started First Lesson
116 users
82%of previous
25 users dropped off here
Trial / Subscribed
89 users
77%of previous
27 users dropped off here
Converted to Paid
187 users
34%of previous
Users Stuck in Funnel
Users who have not progressed past their current stage
| User | Stuck At Stage | Days Since Signup | Plan | Action |
|---|---|---|---|---|
AM Aoife Murphy aoife.murphy1@example.com | registered | 3d | Trial | |
CO Ciarán O'Brien ciar.n.o.brien2@example.com | verified | 4d | Free | |
SK Siobhán Kelly siobh.n.kelly3@example.com | onboarded | 5d | Free | |
FW Fionnuala Walsh fionnuala.walsh4@example.com | first_lesson | 6d | Trial | |
DB Declan Byrne declan.byrne5@example.com | subscribed | 7d | Free | |
RD Róisín Doyle r.is.n.doyle6@example.com | registered | 8d | Free | |
SF Seán Fitzgerald se.n.fitzgerald7@example.com | verified | 9d | Trial | |
CR Caoimhe Ryan caoimhe.ryan8@example.com | onboarded | 10d | Free | |
PS Pádraig Sullivan p.draig.sullivan9@example.com | first_lesson | 11d | Free | |
NO Niamh O'Connor niamh.o.connor10@example.com | subscribed | 12d | Trial | |
EB Eoin Brennan eoin.brennan11@example.com | registered | 13d | Free | |
MC Mairéad Casey mair.ad.casey12@example.com | verified | 14d | Free | |
TM Tadhg McCarthy tadhg.mccarthy13@example.com | onboarded | 15d | Trial | |
CO Clodagh O'Sullivan clodagh.o.sullivan14@example.com | first_lesson | 16d | Free | |
CQ Cathal Quinn cathal.quinn15@example.com | subscribed | 17d | Free | |
OG Orla Gallagher orla.gallagher16@example.com | registered | 18d | Trial | |
RD Ruairí Daly ruair.daly17@example.com | verified | 19d | Free | |
SN Sinéad Nolan sin.ad.nolan18@example.com | onboarded | 20d | Free | |
CO Cormac O'Brien cormac.o.brien19@example.com | first_lesson | 21d | Trial | |
ÁH Áine Higgins ine.higgins20@example.com | subscribed | 22d | Free |
1–20 of 45
Automated Nudge Campaigns
12 campaigns • 10 active
Welcome & Orientation
Registered but never logged in
Active
24 hours after registration with no login
"Your FE-1 journey starts here — here's how to begin"
Open rate61%
847 sent
Email Verification Nudge
Registered but email not verified
Active
2 hours after registration
"Please verify your email to access your study materials"
Open rate74%
312 sent
Onboarding Incomplete
Logged in but never completed onboarding
Active
48 hours after first login with no onboarding completion
"You're almost in — finish setting up your study profile"
Open rate55%
529 sent
First Lesson Push
Onboarded but never started a lesson
Active
3 days after onboarding with no lesson started
"Your first FE-1 lesson is waiting — it takes just 20 minutes"
Open rate49%
418 sent
Trial Conversion
On free trial, not yet subscribed
Active
5 days before trial expiry
"Your trial ends in 5 days — lock in your progress today"
Open rate68%
1,203 sent
Trial Expiry Final Warning
Trial expiring in 24 hours
Active
24 hours before trial end
"Last chance — your free trial ends tomorrow"
Open rate71%
876 sent
Streak Recovery
Had a 3+ day streak, now 2 days inactive
Active
2 days of inactivity after a streak of 3+
"Don't break your streak — your FE-1 exam won't wait"
Open rate58%
2,341 sent
Re-engagement (7 Days)
Subscribed users inactive for 7 days
Active
7 days since last login
"We miss you — here's what's new in your study plan"
Open rate42%
1,087 sent
Re-engagement (30 Days)
Subscribed users inactive for 30 days
Paused
30 days since last login
"Your FE-1 exam is closer than you think — come back"
Open rate31%
234 sent
Exam Countdown — 90 Days
Students with exam date set, 90 days out
Active
Exactly 90 days before their selected exam sitting
"90 days to your FE-1 — here's your study roadmap"
Open rate77%
445 sent
Exam Countdown — 30 Days
Students with exam date set, 30 days out
Active
Exactly 30 days before their selected exam sitting
"30 days left — intensive FE-1 revision starts now"
Open rate82%
389 sent
Post-Exam Follow Up
Students whose exam date has passed
Draft
3 days after their selected exam sitting date
"How did your FE-1 go? Tell us and get 1 month free"