Subscription & Revenue
Complete financial intelligence - MRR, churn, payments and forecasting
Monthly Revenue
EUR4,280
vs EUR3,620 last month
+18.2%
Annual Run Rate
EUR51,360
MRR x 12
projected
All-Time Revenue
EUR38,420
since platform launch
cumulative
Avg Revenue / User
EUR36.80
per paying subscriber
ARPU
Net Revenue This Month
EUR4,231
after EUR49 in refunds
-EUR49 refunds
Paying Subscribers
187
+ 60 on trial
+18 this week
MRR Growth vs Churn Loss
14-month revenue trend - green is growth, red is revenue lost to cancellations
MRR Churn Loss
Revenue by Plan
Standard Monthly
84 subscribers
EUR2,436
12 subs MoM
Pro Monthly
48 subscribers
EUR2,352
8 subs MoM
Standard Annual
32 subscribers
EUR664
4 subs MoM
Pro Annual
23 subscribers
EUR765
2 subs MoM
Plan Mix Distribution
Revenue contribution by subscription type
Standard Mo
Pro Mo
Standard Yr
Pro Yr
Churn Analysis This Month
Users who cancelled - revenue impact and reasons
Churn Rate
3.2%
was 2.8% last month
Revenue Lost
EUR367
vs EUR290 last month
Avg Lifetime
134d
before cancellation
| User | Plan | Total Revenue | Days Subscribed | Cancellation Reason | Cancelled |
|---|---|---|---|---|---|
PH Padraig Hennigan padraig.hen@example.com | Standard | EUR87 | 158d | Too expensive | 14 Mar 2026 |
SC Seamus Connolly seamus.con@example.com | Standard | EUR29 | 44d | Not what I expected | 10 Mar 2026 |
CB Clodagh Byrne clodagh.byrne@example.com | Standard | EUR249 | 142d | Passed exam | 7 Mar 2026 |
Upgrades This Month
Users who moved to a higher plan
+EUR680/mo
TA
Tunde Adeyemi
Standard MonthlyPro Annual
+EUR370
1 Mar 2026
CU
Chiamaka Uchenna
Standard MonthlyPro Monthly
+EUR20
5 Mar 2026
AF
Aisling Flanagan
Standard AnnualPro Monthly
+EUR290
8 Mar 2026
Downgrades This Month
Users who moved to a lower plan
-EUR29/mo
DH
Diarmuid Healy
Standard MonthlyFree
-EUR29
12 Mar 2026
Payment History
Recent transactions across all subscribers
| User | Amount | Plan | Method | Status | Date |
|---|---|---|---|---|---|
CU Chiamaka Uchenna chiamaka.u@example.com | EUR49 | Pro | Visa •••• 4242 | SUCCESS | 3d ago |
TA Tunde Adeyemi tunde.adeyemi@example.com | EUR399 | Pro | Mastercard •••• 8888 | SUCCESS | 4d ago |
AM Aoife Murphy aoife.murphy@example.com | EUR49 | Pro | Visa •••• 1234 | SUCCESS | 4d ago |
GF Grainne Fitzgerald grainne.fitz@example.com | EUR49 | Pro | Visa •••• 5566 | SUCCESS | 4d ago |
EO Emeka Okafor emeka.okafor@example.com | EUR29 | Standard | Mastercard •••• 3344 | SUCCESS | 6d ago |
RG Roisin Gallagher roisin.gal@example.com | EUR29 | Standard | Visa •••• 9900 | FAILED | 6d ago |
BA Biodun Afolabi biodun.afo@example.com | EUR249 | Standard | Visa •••• 7712 | SUCCESS | 6d ago |
SK Siobhan Kelly siobhan.kelly@example.com | EUR29 | Standard | Mastercard •••• 2211 | SUCCESS | 7d ago |
CB Cormac Burke cormac.burke@example.com | EUR49 | Pro | Visa •••• 4321 | SUCCESS | 7d ago |
NO Niamh O Brien niamh.obrien@example.com | EUR29 | Standard | Visa •••• 0011 | FAILED | 9d ago |
Showing 1-10 of 10
Failed Payments - Recovery Queue
EUR87 at risk across 3 failed payments
3 pending
RG
Roisin Gallagher
roisin.gal@example.com
EUR29
Standard Monthly
Insufficient funds
1 retries - 15 Mar 2026
NO
Niamh O Brien
niamh.obrien@example.com
EUR29
Standard Monthly
Card expired
2 retries - 13 Mar 2026
SC
Seamus Connolly
seamus.con@example.com
EUR29
Standard Monthly
Card declined
3 retries - 10 Mar 2026
Revenue Forecast & Break-Even
Projections based on current growth rate and running costs
MRR in 3 Months
EUR5,840
at current 18.2% monthly growth
MRR in 6 Months
EUR7,920
if growth rate holds
Break-Even Point
14 subscribers
covers EUR380/mo running costs
Target MRR Calculator
EUR
Need 47 more subscribers at current ARPU (EUR36.80)